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Cement Project is a system of surfaces and colours that faithfully recreates the aesthetic and tactile effects of cement, including the traditional wood slat formwork.
Conceptually the collection recalls the great Brutalist architecture of the 20th century, which lends it its austerity and highly expressive nature, yet its application is open to a wide variety of interpretations.
Cement Project plays with a combination of five nuances broken down into three different surfaces: Work, Cem, and Land, each one available in different thicknesses and formats.
Cement Project is part of the PROTECT® line of products: antimicrobial floor and wall tiles, designed for healthy, safe and protected living spaces.
This surface is inspired by traditional wood form-work created by carpenters for reinforced concrete structures and is characterized by unique and one-of-a-kind imprints in the cement, which leave indelible traces of the wood’s fibres and knots. Work is a surface capable of recreating the typical atmosphere of city buildings, designed to make both the interiors and exteriors of residential, commercial, or public spaces unique, whether installed on the floor, wall, or ceiling, and is also perfect for ventilated facades.
Cem is inspired by cement applied by hand with a spatula. The surface reproduces traces of the craftsman’s movements that extend and spread the cement on the ground. The uniqueness of the series is constituted by the infinite shades of grey and a fascinating and special glossy/opaque reflection on the surface that gives the product a unique and distinctive character.
Land is inspired by hand-made cement bricks obtained by casting the cement mixture, in special trays. The surface faithfully reproduces traces of water droplets, stains and halos of various sizes and shades typical of the drying process. Delicate scratches and dots give the floor a particular and pleasant aspect. Land is a 14mm-thick porcelain stoneware product, coloured throughout, with surface decorations that use high definition digital technology, available in two finishes: the Natural anti-slip surface R10-B and the Lappata surface that is smooth to the touch.
