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BOUTIQUE BRANÀ 1915

Location

Altamura - Italy

Date

2020

Studio

B + P architetti

Photo Credits

Pierangelo Laterza

THE PROJECT

Location Altamura - Italy
Date 2020
Studio B + P architetti
Photo Credits Pierangelo Laterza

A commercial space that seeks to open itself up to the city, becoming a sort of interior town square that seamlessly extends the urban environment. This is the concept behind Boutique Branà 1915 in Altamura, designed by Pierluigi Percoco, architect and co-founder of B + P architetti.

Inspired by Giorgio De Chirico’s “Italian Piazzas”, with their repeated archways defining and enclosing a space, the boutique is dominated by the colour white, serving as a blank canvas on which to dramatically showcase the store’s clothing. Every piece of décor is designed to evoke a metaphysical space, with the cube and sphere positioned in the centre of the store embodying this concept perfectly.

PRODUCT USED

For this project, the architecture studio chose the excellence of Cotto d’Este. In particular, the Cement Project collection in the Color-20Cem version was used for the window display area. This versatile collection of 5.5 mm ultra-thin Kerlite slabs gives the distinctly “urban” character of concrete a new expression within large, architecturally distinctive spaces. It is also part of the PROTECT® range: high-performance antibacterial floor and wall coverings designed to provide outstanding performance and maximum surface protection. Inside, at the very centre of the store and echoing the evocative atmosphere of De Chirico’s squares, the cube is clad in elegant Calacatta marble-effect porcelain stoneware from a custom-made collection.