A Parisian clothing brand that wants to convey positivity, joie de vivre, prosperity and fulfilment to its customers. For the Italian showroom in the “legendary” Tortona area of Milan, the main district of the Fuorisalone, the brand chose to opt for the two basic tones of black&white. These two absolute shades were without doubt chosen to enhance the wide range of dresses and outfits for women of all ages. Gaëlle Paris is ready to conquer the Italian market with this new showroom.
Gaëlle Paris has opted for Cotto d’Este ceramic products for the showroom’s interior floors, applying Kerlite Easy, the first certified
dry installation system with Kerlite, the superior quality thin ceramic slabs which, in view of the function of this space, ensure elasticity, resistance and remarkable long-lasting performance. In keeping with the style that characterises the brand’s Paris stores, the Kerlite Black-White collection was selected, specifically 135 square metres in Ultra White with a Silk finish and 115 in Black Silk, with a satin effect for both options. This is a range that masterfully interprets the extreme shades of black and white, whose purity stems from outstanding raw materials and production criteria. The ceramic product is transformed into a true architectural element, lending a dynamic and astonishing effect to a space that tastefully alternates contrasting light and shade. Moreover, this collection is part of the PROTECT® range, high-performance porcelain floor and wall tiles with an incorporated antibacterial silver ion shield, which eliminates up to 99.9% of bacteria from the surface for healthy, safe and protected environments.